What Does Each Lead Cost You?
Calculate your cost per lead across different marketing channels. Find out which campaigns are profitable and which are burning cash.
Tool Input
Total spent on this campaign or channel.
How many leads did you get?
What % of leads become paying customers?
How much does a customer spend on average?
Your Result
Something went wrong. Please try again in a moment.
Your Results
€0
Cost Per Lead
€0
Cost Per Customer
0%
Campaign ROI
Customers acquired: 0
Revenue generated: €0
Get more leads
A better website = more leads
InfoWeb builds conversion-optimized websites that turn visitors into leads.
See Website Plans
Frequently Asked Questions
What is a good cost per lead?
It depends on your industry and customer value. A good CPL is one where your cost per customer is less than their lifetime value.
How do I lower my cost per lead?
Improve your website conversion rate, target better audiences, optimize ad copy, and test different channels. A fast, professional website helps too.
What is cost per customer?
Cost per customer = Total campaign cost ÷ Number of customers acquired. It includes all leads that didn't convert.
Should I include overhead costs?
For a quick check, use direct campaign costs. For full analysis, include staff time, software, and overhead to get true acquisition cost.