InfoWeb — managed websites for small businesses
Free — No sign-up needed

How Much Is Downtime Costing You?

Every minute your website is offline, you lose potential customers. Calculate your exact revenue loss per hour, day, and week.

Tool Input

Your average monthly revenue from online sales or leads.

How long was (or could be) your website down?

What % of visitors become customers? (Industry avg: 1-3%)

Your Result

Frequently Asked Questions

How is downtime cost calculated?

We estimate your hourly revenue from monthly revenue, then multiply by downtime hours. Lost customers are based on your conversion rate and average traffic.

What is a good uptime percentage?

99.9% uptime ("three nines") means about 8.7 hours of downtime per year. 99.99% ("four nines") is less than 1 hour per year.

Does this include lost reputation?

No — this calculator only estimates direct revenue loss. The reputational damage and lost trust can cost far more in the long run.

How can I reduce downtime?

Use a reliable hosting provider, implement monitoring, set up automated backups, and have a disaster recovery plan. InfoWeb handles all of this for you.