How Visible Is Your Business Online? Get Your Score in 60 Seconds

An online presence score is a simple 0–100 rating that shows how visible and accessible your business is to customers online. It considers factors like Google ranking, having your own domain, your Google Business Profile, a service or menu page, online booking capability, website speed, and Google Maps listing. A low score means customers are struggling to find or contact you — and likely choosing a competitor instead.

The most effective steps for a local business are: complete your Google Business Profile with accurate hours, photos and categories; get a professional website on your own domain (.com or .pt); ensure your site loads quickly on mobile; and collect genuine customer reviews. Google favours businesses that look complete and trustworthy. A managed website from InfoWeb covers all of these in one subscription.

A Facebook page helps, but it is far from enough. Google does not give Facebook pages the same weight as a proper business website in search results. Customers who search for your service on Google will see competitors with websites ranked above you. You also have no control over your Facebook page — Meta can change the algorithm or restrict your reach at any time. A dedicated website on your own domain gives you full ownership of your online presence.

Search Google Maps for your business name and location. If it does not appear, or if the information (address, phone, hours) is wrong, you need to claim and verify your Google Business Profile at business.google.com. Once verified, you can manage all your details directly. An incomplete or missing Maps listing means customers walking or driving nearby simply cannot find you — it is one of the fastest wins for any local business.